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What we do at the Active Towns Initiative

1.) Explore, document and profile the people, places and programs that promote and sustain a Culture of Activity

2.) Produce entertaining and educational multi-media content, which increases awareness, inspires engagement and provides viable solutions for creating a Culture of Activity for all ages and abilities

Background

In an effort to provide some context, here are a few facts about physical activity in the United States as summarized from the Centers for Disease Control and Prevention:

  • Physical activity can improve health. We know that people who are physically active tend to live longer and have lower risk for heart disease, stroke, type 2 diabetes, depression, and some cancers.
  • Physical activity can also help with weight control, and may improve academic achievement in students.
  • We also know that being physical active helps us manage stress while improving our mood and sense of wellbeing

Yet…

  • Only about 1 in 5 adults meet the 2008 Physical Activity Guidelines
  • Less than 3 in 10 high school students get at least 60 minutes of physical activity every day
  • When our physicians say “you need to start getting in more activity, maybe try walking more”, we wonder… “well, where and how?”
strolling along pacific beach

Photo: An early evening stroll along the coast ~ Pacific Beach, CA

Health & The Built Environment

Part of the challenge is that natural movement has been systematically programmed out of our lives through a persistent pursuit for convenience and ease, not mention through the policy driven designs of our communities over the past 80 years, which reinforce sedentary living.

But, alas there is some good news. Nearly every city in the nation now knows that they need to enhance their quality of life standards by creating an environment that is more conducive to a healthy, active lifestyle. It’s also apparent that they may not know exactly how to go about getting it done, but that’s where we come in.

The Emergence of Active Towns

A handful of cities have actually achieved an established Active Towns status, while others are quickly emerging.

These places are noted for being highly desirable Places featuring Inviting, Invigorating and Inclusive environments that promote and support a strong Culture of Activity and other community members and leaders can learn from these success stories.

To learn more, follow along, get involved or make a donation please select from the appropriate page links on this site